Website Process · Atlas Growth

A precision-built website process for brands that can’t afford to guess.

Every Atlas Growth site follows the same high-end, conversion-focused build system—clear stages, quantified decisions, and no mystery in how we go from insight to launch.

Built to feel as premium as your brand: dark, cinematic visuals, subtle motion, and interactions tuned to keep decision-makers moving forward.

Five-phase build system

From raw signal to revenue-grade website in five deliberate steps.

Each phase is designed to de-risk decisions, keep stakeholders aligned, and move from insight to implementation without losing the thread on conversion.

What to expect:

  • Weekly checkpoints and async updates
  • Figma-first collaboration before a line of code
  • Instrumented launches with analytics baked in

01 · Discovery

Deep clarity on your buyers and business model.

We audit your current site, funnels, and analytics, then run structured founder and sales interviews to map how revenue is actually created today.

  • Stakeholder and GTM intake
  • Quant + qual performance review
  • Audience, offer, and message mapping

02 · Strategy & Planning

Translate goals into a conversion-first blueprint.

We architect your information hierarchy, page flows, and content model so every screen has a clear job in the funnel.

  • Site architecture & sitemap
  • Page-level funnel strategy
  • Tracking & analytics plan

03 · Design

Futuristic visuals tuned for decision-makers, not dribbble shots.

We design in Figma with component-driven systems, hover states, and motion specified so development is predictable and polished.

  • Key pages designed first for alignment
  • Design system, components, and states
  • Mobile-first layout and interactions

04 · Build & Optimize

Engineered to be fast, flexible, and simple to operate.

We develop using modern stacks and a modular content architecture so marketing can ship new pages without re-engaging engineering every time.

  • Performance, SEO, and accessibility built in
  • Reusable blocks and page templates
  • Staging environment + QA passes

05 · Launch & Support

Measured launches with a clear plan for what’s next.

We handle cutover, monitoring, and post-launch adjustments so your team can focus on pipeline instead of firefighting.

  • Launch checklist & go-live support
  • Analytics validation and dashboards
  • 30-day optimization and tweaks

What makes it different

A site process built like a growth program, not a design project.

Most websites are delivered as static assets. Atlas Growth builds living systems—measurable, adaptable, and deeply tied to how your GTM engine works.

Conversion-first from the first conversation.

We treat every section as a step in a decision journey—prioritizing clarity, proof, and frictionless paths to action over ornamental layout choices.

A design system you can actually ship from.

We leave you with modular components, documented patterns, and clear guardrails so future pages feel on-brand and on-strategy by default.

  • Component tokens that mirror your brand system
  • Motion guidelines matched to your homepage & contact
  • Documentation for marketing and product teams

You’re not buying a stack of Figma files. You’re buying a predictable, collaborative system for shipping a website that actually moves your pipeline.

Next step

Bring this process to your next website initiative.

If you’re planning a new brand site, product marketing hub, or post-fundraise refresh, we’ll walk you through where your current funnel is leaking and how this process can fix it.

No pressure, no long decks—just a focused call with someone who’s built and shipped for teams like yours.

Typical clients: venture-backed, product-led, or sales-assisted B2B teams investing seriously in brand and conversion.